Insights

Expanding Product Line HYPE. has significantly diversified its product portfolio from simple printed t-shirts to a comprehensive range that includes menswear, womenswear, kidswear, footwear, accessories, and even lifestyle items like camping stools and water bottles. This broad assortment offers multiple cross-selling and upselling opportunities across different customer segments.

Strategic Collaborations Recent partnerships such as with the NFL and licensed brands like SEGA demonstrate HYPE.'s ability to tap into popular culture and sports markets. These collaborations can be leveraged to develop exclusive collections and limited-edition releases, encouraging higher consumer engagement and premium pricing.

E-commerce Platform Utilizing a diverse tech stack including Shopify, Amazon Pay, and various hosting services, HYPE. has a digital infrastructure well-suited for scaling online sales. Enhancing this platform with targeted marketing campaigns and personalized shopping experiences could drive increased conversions and customer loyalty.

Market Positioning As a highly recognizable streetwear brand built with social media momentum, HYPE. appeals to a youthful, trend-conscious demographic. Investing in influencer partnerships and targeted social media advertising can further elevate brand visibility and attract new customer bases across geographies.

Growth Opportunities With recent leadership changes including the promotion of a new CEO and ongoing brand expansion, there are opportunities for strategic investments in product innovation, sustainable materials like biodegradable backpacks, and international markets to accelerate revenue growth beyond current levels, despite the modest revenue range.

HYPE. Tech Stack

HYPE. uses 8 technology products and services including Dovetale, Amazon Web Services, WordPress, and more. Explore HYPE.'s tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Amazon Web Services
    Cloud Hosting
  • WordPress
    Content Management System
  • dc.js
    Javascript Graphics
  • Envoy
    Load Balancers
  • Shop Pay
    Payment Processing
  • Amazon Pay
    Payment Processing
  • DigitalOcean Web Hosting
    Web Hosting

Media & News

HYPE.'s Email Address Formats

HYPE. uses at least 2 format(s):
HYPE. Email FormatsExamplePercentage
First@justhype.co.ukJohn@justhype.co.uk
56%
FirstLast@justhype.co.ukJohnDoe@justhype.co.uk
25%
Last@justhype.co.ukDoe@justhype.co.uk
8%
FLast@justhype.co.ukJDoe@justhype.co.uk
7%
First.Last@justhype.co.ukJohn.Doe@justhype.co.uk
4%
First.L@justhype.comJohn.D@justhype.com
100%

Frequently Asked Questions

What is HYPE.'s stock symbol?

Minus sign iconPlus sign icon
HYPE. is a publicly traded company; the company's stock symbol is HYPE.CO.

What is HYPE.'s official website and social media links?

Minus sign iconPlus sign icon
HYPE.'s official website is justhype.com and has social profiles on LinkedIn.

What is HYPE.'s NAICS code?

Minus sign iconPlus sign icon
HYPE.'s NAICS code is 44-45 - Retail Trade.

How many employees does HYPE. have currently?

Minus sign iconPlus sign icon
As of December 2025, HYPE. has approximately 51 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Design: L. R.Founder & Director: L. G.Co-Owner: G. D.. Explore HYPE.'s employee directory with LeadIQ.

What industry does HYPE. belong to?

Minus sign iconPlus sign icon
HYPE. operates in the Retail industry.

What technology does HYPE. use?

Minus sign iconPlus sign icon
HYPE.'s tech stack includes DovetaleAmazon Web ServicesWordPressdc.jsEnvoyShop PayAmazon PayDigitalOcean Web Hosting.

What is HYPE.'s email format?

Minus sign iconPlus sign icon
HYPE.'s email format typically follows the pattern of First@justhype.co.uk. Find more HYPE. email formats with LeadIQ.

When was HYPE. founded?

Minus sign iconPlus sign icon
HYPE. was founded in 2011.

HYPE.

RetailEngland, United Kingdom51-200 Employees

Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition, HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking, HYPE. quickly developed into something that could no longer be tamed from the single room it was created in.

Within Months, HYPE. had started to evolve into one of the UK’s most recognisable brands. Housing itself in the heart of the Midlands taking on a new premises in Leicester, overlooking design, production and more in-house. 
What started with a simple script over a floral print t-shirt and a tongue and cheek lighter has snowballed into what HYPE. is today.

We’ve come a long way as a brand since just selling printed t-shirts. Our complete range now covers menswear, womenwear and kidswear and now includes a lot more than just t-shirts and backpacks. We believe that HYPE. is a lifestyle in which our extensive range can accommodate. Our lines include pretty much everything you can imagine from a fashion brand and more; hoodies, joggers, sweatshirts, t-shirts, vests, polo shirts, coats, parkas, coach jackets, tech jackets, cagoules, shirts, suits and blazers, jeans, chinos, shorts, footwear, ip ops, bucket hats, snap-back caps, 5-panel caps, beanies, bobble hats, skirts, body suits, dresses, backpacks, holdalls, bum bags, pencil cases, laptop sleeves, phone cases, and even camping stools and water bottles.

Section iconCompany Overview

Stock Symbol
HYPE.CO
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $1M

    HYPE.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    HYPE.'s revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.