Niche Content Focus i-Squared specializes in enterprise content management and provides targeted solutions on SharePoint such as SiteSprout and BoardSite, indicating opportunities to upsell or cross-sell related content management tools and custom integrations to clients seeking optimized document and collaboration workflows.

Microsoft Partnership As a Microsoft Gold Partner with expertise in SharePoint, i-Squared can leverage its certifications and reputation to build trust with organizations using Microsoft technologies, creating opportunities for expanding SharePoint-related service offerings to enterprise clients across various sectors.

Mid-sized Market Focus With an employee base of 11 to 50 and revenue ranging from 1 to 10 million dollars, i-Squared serves small to mid-sized organizations that are likely seeking affordable, scalable content management solutions, presenting opportunities to target growing businesses investing in digital transformation.

Technology Stack Leverage Utilizing modern web technologies such as React, Webpack, and Google Analytics, i-Squared demonstrates technical expertise that can appeal to companies needing innovative, user-friendly content portals, offering scope to provide custom development and ongoing digital experience management.

Growth Potential Given the company's focus on content architecture and collaboration tools amid increasing reliance on digital workflows, there is potential to expand offerings into broader enterprise collaboration and compliance solutions, aligning with market trends towards smarter, content-driven enterprise environments.