Insights

Expansion Opportunity UK and Europe distribution presence with EU manufacturing hub in Hamburg suggests a readiness for cross-border B2B partnerships, wholesale expansion, and private label opportunities across European retail networks.

Growth Signals Revenue range of 1M to 10M and a growing media footprint including partnerships and events indicate scalable demand; potential to upsell larger retail partnerships, bulk orders, and loyalty programs with major marketplaces.

Sustainability Angle Design-led, comfort-driven homewares offer a premium positioning to target eco-conscious consumers through sustainable materials, recyclable packaging, and certifications to attract retailers prioritizing ESG criteria.

Strategic Partnerships Recent collaboration with a national brand and active event participation demonstrate openness to co-branding, influencer or campus-focused campaigns, and cross-promotions to drive broader exposure.

Tech Enablement Existing tech stack and digital marketing integrations (Pixel, Cloudflare, speed, payments) provide a foundation for optimized e-commerce partnerships, affiliate programs, and data-driven outreach to retailers and distributors.

icon Tech Stack

icon uses 8 technology products and services including Facebook Pixel, Google Fonts API, PayPal, and more. Explore icon's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Fonts API
    Font Scripts
  • PayPal
    Payment Processing
  • SpeedCurve
    Real User Monitoring
  • Cloudflare Bot Management
    Security
  • HTTP/3
    Web & Portal Technology
  • X-Content-Type-Options
    Web & Portal Technology
  • jQuery Validation Plugin
    Web Tools And Plugins

icon's Email Address Formats

icon uses at least 2 format(s):
icon Email FormatsExamplePercentage
First.Last@bazaar-group.ukJohn.Doe@bazaar-group.uk
92%
Last@bazaar-group.ukDoe@bazaar-group.uk
4%
First@bazaar-group.ukJohn@bazaar-group.uk
4%

Frequently Asked Questions

What is icon's stock symbol?

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icon is a publicly traded company; the company's stock symbol is ICNC.

What is icon's official website and social media links?

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icon's official website is iconbeanbags.co.uk and has social profiles on LinkedIn.

How much revenue does icon generate?

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As of July 2026, icon's annual revenue is estimated to be $1M - $10M.

What is icon's SIC code NAICS code?

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icon's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 44-45 - Retail Trade.

How many employees does icon have currently?

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As of July 2026, icon has approximately 59 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Chief Financial Officer: D. S.Head Of Brand And Marketing: G. C.Head Of Sourcing & Product Development: S. C.. Explore icon's employee directory with LeadIQ.

What industry does icon belong to?

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icon operates in the Retail industry.

What technology does icon use?

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icon's tech stack includes Facebook PixelGoogle Fonts APIPayPalSpeedCurveCloudflare Bot ManagementHTTP/3X-Content-Type-OptionsjQuery Validation Plugin.

What is icon's email format?

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icon's email format typically follows the pattern of First.Last@bazaar-group.uk. Find more icon email formats with LeadIQ.

When was icon founded?

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icon was founded in 2005.
icon logo

icon

RetailEngland, United Kingdom51-200 Employees

icon is a retail company that designs and sells homewares focused on combining comfort with style. The business was founded in 2005 at a kitchen table by Jayne Dolder and has grown to be recognized across the UK and Europe. The company is headquartered in Northumberland, England, with an EU manufacturing and distribution hub in Hamburg, Germany, reflecting its local roots and international reach. It employs between 51 and 200 people and sells its products through major marketplaces and leading retailers across Europe and beyond. The brand operates via the website beanbagbazaar.co.uk.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
Stock Symbol
ICNC
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    icon's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    icon's revenue is estimated to be in the range of $1M - $10M

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