Women focus Target partnerships with women’s sports organizations, college women’s teams, and youth leagues to supply female-specific cleats and related footwear accessories, leveraging IDA Sports’ proven niche and recent performance cleat launches.

Expanded product line Present upsell opportunities around the IDA Helia line and Rise Icon limited editions to premium clubs and athletes seeking specialty football footwear, while exploring customization and color collaboration deals.

Strategic partnerships Leverage recent collaborations with Common Goal and academic/industry partners (UKRI, University of Exeter) to co-create programmatic sponsorships, donation-driven campaigns, and co-branded events for brand visibility and social impact.

Global reach Position IDA as a niche, high-growth player within the broader athletic footwear market by targeting mid-market retailers and direct-to-consumer channels that cater to women athletes, particularly in soft-ground specialty segments.

Performance credibility Highlight the ongoing R&D foundations and biomechanics research to secure endorsements, team deals, and entry into professional leagues, using lab-backed claims to accelerate procurement conversations with clubs and federations.