Identity and risk IDI focuses on data fusion powered risk management with identity verification, fraud detection, compliance, and due diligence. Its large data repository and analytics enable cost-effective, comprehensive identity insights. Sales angle: target fintech, online retail, and risk-focused firms needing integrated identity risk solutions, leveraging its Ping Identity and TazWorks integrations.

Strategic partnerships Recent integrations with Ping Identity and TazWorks show a deliberate partner-led go-to-market. This creates co-selling opportunities with identity and background-screening ecosystems, appealing to fintech, HR tech, and risk-focused platforms. Highlight IDI as a plug-and-play data fusion layer that augments existing identity workflows.

Mid-market scale With 51-200 employees and revenue in the 25–50M range, IDI sits in the mid-market segment with room to scale. Target mid-sized banks, lenders, insurers, and e-commerce platforms seeking enterprise-grade risk analytics without large vendor commitments. Upsell modules include advanced analytics, reporting, API data feeds, and managed risk services.

Data fusion edge A massive repository and proprietary fusion technology underpin high-coverage identity graphs across people, businesses, assets, and relationships. This enables faster risk scoring and richer due-diligence outputs to support fraud prevention, compliance, and debt recovery. Position as a differentiator against larger incumbents.

Expansion opportunities Market demand for identity verification, anti-fraud, KYC/AML compliance, and screening aligns with IDI’s offerings. Cross-sell into financial services, telecom, and e-commerce; offer identity monitoring, ongoing fraud analytics, and regulatory reporting as managed services. Leverage existing integrations to accelerate customer onboarding and value realization.