IGPDecaux
Advertising ServicesLombardy, Italy201-500 Employees
IGPDecaux is a leading Italian operator of outdoor advertising, offering a comprehensive portfolio that spans transport settings, urban furniture, and large-format displays. Its networks include placements inside and around buses and trams, as well as in metro systems, airports, bus shelters, and digital installations, complemented by posters and mid-sized formats. The company focuses on delivering customized outdoor communications that meet client needs while considering city context, and it is actively digitizing its products and involving architects and designers in campaign planning. IGPDecaux traces its origins to 2001, born from the merger of IGP, JCDecaux Comunicazione Esterna Italia, and RCS MediaGroup, with JCDecaux SA and the du Chène de Vère family later holding the majority and minority stakes. Based in Lombardy, Italy, the company positions itself as a leading, unique global operator of out-of-home advertising in Italy. In 2021, it launched the Goodvertising initiative in collaboration with Forestami to engage citizens in supporting urban forestry.
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