Market leadership IGPDecaux is a leading and unique global out-of-home operator in Italy with broad coverage across transport, urban furniture, large-format outdoor media, metro and airport formats, creating strong brand visibility opportunities in urban environments.

Digitalization push The company is proactively digitizing products and expanding digital formats (monitor and LED walls) and data-driven services, presenting opportunities to upsell programmatic and performance-based campaigns.

Sustainability angle Initiatives like Goodvertising and Forestami collaboration highlight a sustainability and community engagement narrative that can attract brands prioritizing green marketing and social impact.

Creative support IGPDecaux has internal structures for content generation, creative solutions, and a dedicated graphics studio, enabling customized, high-impact campaigns that align with client branding and events.

Strategic partnerships Ownership by JCDecaux and the du Chène de Vère family, combined with a history of partnerships and ad tech integrations (Programmatic Advertising, platforms like Tableau and iCIMS), supports scalable, enterprise-grade advertising solutions for larger brands and agencies.