DTG Leadership Position iGroup Technologies as a strategic partner for apparel printers seeking to optimize Direct-to-Garment production through Viper machines, RTP Apparel ready-to-print shirts, and Image Armor inks and pretreatments to improve efficiency, print quality, and output consistency.

End-to-End Solutions Leverage the comprehensive product ecosystem (DTG hardware, pretreatment, inks, blanks) to upsell bundled solutions for shop workflows, enabling printers to reduce pretreatment steps and streamline decor processes.

Growth Ambitions Capitalize on ongoing exposure from PRINTING United events to build channel partnerships and distributor relationships, targeting larger production studios and multi-site printers seeking scalable DTG capabilities.

Financial Footprint With a revenue range of one to ten million dollars, pursue mid-market opportunities and tiered pricing for growing print shops looking to upgrade equipment, consumables, and workflow automation.

Market Positioning Differentiate by emphasizing durability and vibrancy of Image Armor inks, pretreatment efficiency, and the value proposition of RTP Apparel reducing setup time, appealing to print shops prioritizing throughput and cost per shirt.