Sustainable cost Position ImageTech as a Xerox Company as an expert in cost breakdown, asset utilization, and sustainable working practices to help potential clients reduce operational waste and environmental impact while improving financial performance.

Workflow optimization Leverage their core strength in workflow assessment and optimization to target customers seeking process efficiency gains in healthcare, education, and manufacturing sectors through measurable ROI and continuous improvement programs.

Hybrid tech stack Highlight familiarity with leading cloud and content platforms (AWS, Adobe Experience Manager, Contentful, WordPress) to cross-sell cloud migrations, CMS modernization, and digital asset management improvement services to mid-market firms.

Xerox partnership Emphasize synergies with Xerox portfolio to access enterprise-grade document management capabilities, potentially expanding to managed services, analytics, and sustainability initiatives for larger clients.

Growth signals Target mid-sized organizations with revenue growth ambitions given their $25–$50M revenue range and recent status as a respected consultancy, focusing on expanding footprint in the New England region and leveraging case studies across healthcare, education, and manufacturing.