Net zero opportunity IMEX has launched a net zero roadmap and sustainability initiatives including externally verified reports and partnerships. This creates sales opportunities with travel and event suppliers seeking sustainable practices, carbon accounting tools, and green technology solutions aligned with NZCE goals.

Sustainability leadership The company consistently positions sustainability at the core of its show ecosystem, offering sustainability education, white papers, and partnerships, signaling demand for consultants, reporting tools, and eco-friendly event services from exhibitors and destinations.

Digital enablement Recent tech partnerships and online platform enhancements indicate a push toward better networking and lead generation. Opportunities exist for event tech providers, CRM integrations, virtual event tools, and data analytics to optimize attendee connections.

Global shows footprint Two major global trade shows (Frankfurt and America) attract a wide range of suppliers across hotels, destinations, aviation, and CVBs. This diversity opens cross-sell potential for travel management platforms, supplier services, and regional marketing agencies.

Industry partnerships Longstanding collaborations with MeetGreen and industry associations, plus awards recognition, suggest value in sponsorships, thought leadership content, and channel partnerships to expand reach within the meetings and events sector.