Event & Venue Scale Leverage IMS as a flagship venue hosting high-profile events like the Indianapolis 500 and potential expansion into additional motorsports or large-scale experiential sponsorships. Opportunity to offer full-stack production, live-stream, and broadcast services through IMS Productions to monetize event coverage.

Entertainment & Media Synergy Penske Entertainment operates across sport, entertainment and media production, presenting cross-sell opportunities for audio-visual, streaming, and content rights management solutions to maximize audience engagement across venues, broadcasts, and digital platforms.

Diversity & Inclusion Focus Position products and services that support inclusive guest experiences, accessibility, and diverse sponsor activations at events. Offer training, DEI analytics, or audience research packages aligned with their diversity mission to deepen partnerships with sponsors and teams.

Tech Stack Fit Target IMS Productions and event operations with modern automation, CI/CD, and customer data platforms compatible with their stack (OpenShift, GitLab, Segment, Auth0) to streamline production workflows, data governance, and fan engagement.

Sponsorship & Revenue Levers Capitalize on the IMS brand and large single-day audience by proposing sponsorship ecosystems, digital advertising, and CRM-enabled activation programs that integrate with their media and production capabilities to unlock new monetization channels.