Sponsorship Growth Opportunity to deepen partnerships with existing sponsors like FireKeepers Casino by expanding multi-year race entitlement and activation across Cup Series, Truck Series, and ARCA events, leveraging MIS’s strong regional presence and 50-year heritage.

Digital & Advertising MIS hosts a mid-sized audience with digital opportunities across Google tags and ad platforms; propose programmatic sponsorships, retargeting campaigns, and on-site digital activations to boost sponsor visibility during high-traffic race weekends.

Event Platform Leverage MIS’s robust event schedule to offer turnkey event sponsorships, hospitality, and experiential packages for brands targeting motorsports enthusiasts, including First Responder Day and special commemorative activities.

Geographic Targeting Capitalize on MIS’s Michigan regional footprint (Irish Hills area) to propose localized marketing partnerships, travel packages, and hospitality packages for nearby businesses seeking regional brand alignment and community engagement.

Sponsorship Portfolio Position MIS as a gateway to NASCAR national exposure with scalable packages across Cup, Truck, and ARCA events, appealing to mid-market brands seeking association with NASCAR’s fanbase without engaging at the top-tier budget level.