Entertainment powerhouse Leverage Sonoma Raceway as a premier motorsports destination with year-round events, multiple series presence, and a large hosting capacity to upsell sponsorship packages, VIP experiences, and hospitality suites to brands targeting sports fans and automotive enthusiasts.

Expanded reach Capitalize on the 340 days of motorsports activity and the adjacent 250,000 square foot industrial park to offer B2B partnerships, event co-sponsorships, and on-site activations with partner businesses and exhibitors seeking high-visibility access to niche audiences.

Digital engagement Utilize the current tech stack and analytics footprint to propose data-driven marketing and CRM partnerships, including enhanced website takeovers, live-event streaming integrations, and targeted social media campaigns for sponsor campaigns and ticket sales.

Leadership transition With the retirement of the longtime president and GM, there is an opportunity to engage at the executive level for consulting, hospitality program refreshes, and new revenue streams aligned with the next leadership vision.

Financial growth Position Sonoma Raceway as a scalable platform for expansion with potential revenue from new or expanded series, merchandising, and experiential packages to mid-market brands seeking association with NASCAR, NHRA, and other high-profile events.