Premium retail focus IPG specializes in premium retail, restaurant, and e-commerce packaging solutions, presenting an opportunity to upsell higher-end branded materials such as luxury unboxing elements, rigid boxes, and custom shopping bags to elevate client touchpoints.

Branding partnership Position IPG as a long-term branding partner capable of advising on sustainability, inventory planning, and presentation strategy, which can translate into recurring orders and multi-year contracts with brands seeking consistency across packaging.

Sustainability edge With emphasis on eco-friendly alternatives, there is potential to target brands pursuing green packaging mandates, helping them meet sustainability goals while maintaining brand identity and cost efficiency.

Mid-market scale Operating with 11-50 employees and revenue in the 10–25 million range, IPG sits between small boutiques and large incumbents, presenting a ripe segment for mid-market brands needing reliable, flexible packaging partners without enterprise-level procurement complexity.

Digital and analytics leverage IPG’s tech stack includes Google Analytics and a web-enabled set of tools; this enables targeted digital outreach, data-driven promotional offers, and content-driven campaigns to capture emerging e-commerce and direct-to-consumer brands investing in premium packaging.