Insights

Expanding Enterprise Reach Insider's proven track record of working with Fortune 500 companies and top brands across retail, automotive, and travel industries indicates strong potential to tailor solutions for large-scale enterprises seeking advanced personalized marketing capabilities.

Strong Financial Backing With a recent $500 million funding round led by General Electric and a revenue range of $1 billion to $10 billion, Insider is well-capitalized, offering opportunities to support and expand enterprise-level marketing automation and AI-driven personalization tools.

Growth Through Partnerships Strategic collaborations with Snowflake and Zeotap demonstrate Insider’s ability to leverage data integration and real-time personalization, presenting a compelling case for partnership opportunities focusing on unified customer data management and enhanced omnichannel experiences.

Recognition and Market Leadership Insider’s accolades as a leader in The Forrester Wave and Gartner Magic Quadrant solidify its position as an industry innovator, making it an attractive prospect for organizations looking to adopt proven, award-winning customer engagement platforms.

Global Expansion Strategy Recent hires like the head of Germany, Austria, and Switzerland, and participation in international events suggest Insider’s focus on expanding abroad. This offers sales opportunities with enterprises aiming to enhance their global omnichannel marketing and AI capabilities.

Insider. Tech Stack

Insider. uses 8 technology products and services including TrackJS, XML, SparkPost, and more. Explore Insider.'s tech stack below.

  • TrackJS
    Analytics
  • XML
    Data Management
  • SparkPost
    Email
  • Gartner
    Intelligence And Analytics
  • BambooHR
    Recruitment Marketing
  • Sqreen
    Security
  • Adobe Creative Suite
    Visualisation Software
  • React Native
    Widgets

Media & News

Insider.'s Email Address Formats

Insider. uses at least 1 format(s):
Insider. Email FormatsExamplePercentage
First.Last@useinsider.comJohn.Doe@useinsider.com
86%
First@useinsider.comJohn@useinsider.com
10%
Last.First@useinsider.comDoe.John@useinsider.com
2%
First.Middle@useinsider.comJohn.Michael@useinsider.com
2%

Frequently Asked Questions

Where is Insider.'s headquarters located?

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Insider.'s main headquarters is located at OO. The company has employees across 6 continents, including AsiaEuropeSouth America.

What is Insider.'s stock symbol?

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Insider. is a publicly traded company; the company's stock symbol is INSD1.

What is Insider.'s official website and social media links?

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Insider.'s official website is useinsider.com and has social profiles on LinkedIn.

What is Insider.'s SIC code NAICS code?

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Insider.'s SIC code is 7375 - Information Retrieval Services NAICS code is 5112 - Software Publishers.

How many employees does Insider. have currently?

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As of October 2025, Insider. has approximately 1.5K employees across 6 continents, including AsiaEuropeSouth America. Key team members include Chief Revenue Officer (cro): S. S.Chief Operating Officer: C. I.Chief Financial Officer: Y. K.. Explore Insider.'s employee directory with LeadIQ.

What industry does Insider. belong to?

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Insider. operates in the Software Development industry.

What technology does Insider. use?

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Insider.'s tech stack includes TrackJSXMLSparkPostGartnerBambooHRSqreenAdobe Creative SuiteReact Native.

What is Insider.'s email format?

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Insider.'s email format typically follows the pattern of First.Last@useinsider.com. Find more Insider. email formats with LeadIQ.

How much funding has Insider. raised to date?

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As of October 2025, Insider. has raised $500M in funding. The last funding round occurred on Nov 01, 2024 for $500M.

When was Insider. founded?

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Insider. was founded in 2012.
Insider.

Insider.

Software DevelopmentOO1001-5000 Employees

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). 

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

Section iconCompany Overview

Headquarters
OO
SIC Code
7375 - Information Retrieval Services
Stock Symbol
INSD1
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $500M

    Insider. has raised a total of $500M of funding over 11 rounds. Their latest funding round was raised on Nov 01, 2024 in the amount of $500M.

  • $1B$10B

    Insider.'s revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $500M

    Insider. has raised a total of $500M of funding over 11 rounds. Their latest funding round was raised on Nov 01, 2024 in the amount of $500M.

  • $1B$10B

    Insider.'s revenue is estimated to be in the range of $1B$10B

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