Growth collaboration Target partnerships with expanding policy research firms and government-focused contractors (e.g., OneSpring partnership) to expand joint capability in online application review, program evaluation, and data collection services.

Policy verticals Leverage expertise in health, education, nutrition, family support, workforce development, and military/veteran services to cross-sell to federal agencies and state programs seeking rigorous quantitative and qualitative research and tailored technical assistance.

Defensible research Emphasize rigorous statistical defensibility and cost-conscious methods to win bids where precision and transparency are critical, appealing to clients with tight budgets and high accountability requirements.

Mid-market focus Position as a nimble mid-size partner with substantial impact potential for large programs, differentiating from larger firms by flexibility, senior-led study design, and faster turnaround on evaluations and TA deliverables.

Geographic reach Highlight Arlington, Virginia headquarters and capability to support federal, state, and local government clients with remote and flexi-place work arrangements to attract a broader pool of talent and competitive project staffing.