AI driven offer Leverage InsightsNow’s recent AI agent launch Claira and AI-driven behavioral intelligence capabilities to position upsell opportunities around enhanced innovation workflows for clients seeking faster insights and smarter product development.

BehaviorLens partnership Explore joint go-to-market with partners like Compusense for BehaviorLens to attract brands looking to capture instinctive System 1 reactions, expanding beyond traditional methods and creating cross-sell opportunities in sensory research and consumer panels.

Enterprise expansion Target mid-market to enterprise brands in the CPG, food and beverage, and lifestyle sectors that already list major clients (e.g., Campbell’s, Kraft, Tyson) for expansion of enterprise solutions and long-term commitments with InsightsNow’s proprietary frameworks.

Industry event leverage Utilize participation in Esomar Congress and IIEX North America to generate executive meetings, showcase new capabilities like live AI agent panels and BehaviorLens, and accelerate closed-won deals with brands actively seeking cutting-edge research methods.

Growth readiness Position as a scalable partner with a growing revenue base and a modest team size as a differentiator for quick onboarding and personalized service, while offering flexible engagement models to attract brands looking for fast ROI and agile experimentation.