Integrated Research Associates

Market ResearchOhio, United States2-10 Employees

Integrated Research Associates is a small market research and consulting firm based in Cincinnati, Ohio, that designs and conducts sales and survey research in real-world settings. With more than 20 years in the business, it manages the full lifecycle of studies—from design through execution to analysis—producing findings that support decision making. The firm focuses on uncovering consumer insights and shopper behavior to inform marketing and merchandising strategies.
Its clients seek guidance on marketing and merchandising issues, and Integrated Research Associates supports these efforts by evaluating new products and packaging, assessing category management initiatives, developing retail selling stories, and monitoring retail conditions. The firm also measures shopper marketing initiatives to provide context for strategic decisions, managing every aspect of a study from design to analysis.

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