Boutique Size Advantage With a small team of 2-10 employees, Interactive Tech Partners offers personalized and specialized IT services, which can appeal to mid-sized organizations seeking tailored solutions and dedicated support.

Growth Potential Being a smaller player in an industry dominated by large firms like Cognizant and Infosys presents opportunities for partnership expansion as the company scales or seeks niche market dominance.

Market Niche Focus Operating in the highly competitive IT services space, the company can position itself as an agile alternative to large firms, targeting clients desiring flexible and innovative technology consulting.

Technology Engagement Exploring advanced or emerging technologies could differentiate Interactive Tech Partners in the marketplace, appealing to clients looking for up-to-date IT solutions and modernization expertise.

Geographic Focus Located in Northampton, Massachusetts, the company can leverage regional business networks and local economic incentives to expand its customer base within New England and nearby markets.