Ecosystem Play Invoice2go is a subsidiary of Bill.com, with a history of acquisitions and integration. This positions it to cross sell mobile invoicing, payments, and cash flow tools to Bill.com’s SMB customers. Focus SDR outreach on bundled offers that simplify back office for small businesses.

Growth and Inclusion The Grow by Invoice2go program launched in 2021 targets underrepresented small business owners with recognition and business development support. This creates a natural entry point for co marketing and referral partnerships. Use this program to engage SMBs that value inclusive support and partner offers.

Female Founders Invoice2go launched The Female Founders Network to support women entrepreneurs. This audience is highly active in seeking digital invoicing and payment tools. Craft outreach with female led case studies, webinars, and partnerships that address cash flow and growth challenges for women owned businesses.

Mobile Invoicing Advantage The product is built around mobile invoicing and cash flow management, ideal for service based SMBs, freelancers, and contractors. Opportunities include upsell of payments acceptance, tax readiness features, and integrations with lending partners for faster financing to close deals.

Financing Partnerships The historic partnership with BlueVine to access government relief funding demonstrates appetite for financing enabled by invoicing software. This can be leveraged to offer financing options or line of credit as part of the sales motion, especially during tax season or slow cash flow periods. Consider co selling with lending partners and bundled financing offers.