Market positioning IPAT specializes in personality, behavior, and integrity assessments including the 16PF, serving talent management, safety and security, and higher education. This creates opportunities to cross-sell tailored assessment solutions and training to organizations prioritizing thorough candidate screening and leadership development.

SMB to mid-market With 51-200 employees and revenue in the 1M-10M range, IPAT operates in a segment where scalable, configurable assessment platforms and continued professional services can drive growth, especially for companies expanding hiring or implementing safety-critical screening programs.

Security and safety focus IPAT’s emphasis on public safety, security occupations, and clinical evaluations positions it well to partner with organizations in defense, law enforcement, and security firms seeking validated personality and integrity measures to improve candidate fit and reduce risk.

Expansion through customization The firm offers tailored assessment solutions and application-specific training, suggesting a sales approach centered on customizable modules, integration with existing HR tech stacks, and ongoing training services to increase contract value and stickiness.

Data-driven insights IPAT’s use of rich narrative and score reports can be packaged as decision-support tools for hiring managers, enabling upsell of advanced analytics, reporting dashboards, and consultant-led interpretation to improve placement quality and reduce turnover.