Global reach Ipsos operates in 90 markets with a client base exceeding 5,000 and substantial annual revenue, indicating strong cross-border capabilities and opportunities to upsell multi-market research programs to multinational clients.

End-to-end partner Position Ipsos as a strategic partner that translates data into actionable insights, highlighting capabilities beyond data collection to consulting, measurement, and decision support that can expand to higher-value services for clients seeking applied intelligence.

Digital research scale With 50 million interviews in 2024 and a two-thirds online share, there is significant potential to monetize scalable online survey solutions, digital panels, and real-time analytics for large enterprises prioritizing speed and nimbleness.

Public sector & utilities Recent client engagements with Ofgem and energy-related research indicate opportunities to expand in energy policy, sustainability, and regulatory markets, offering specialized studies and consumer behavior insights.

Executive leadership New hires in country and communications leadership signal organizational growth and focus on strategic account management, enabling targeted outreach to decision-makers with tailored value propositions and firm-level collaboration.