Growth momentum Target food and beverage brands and operators leveraging Cerena for Operators and Cerena platform expansions to cross-sell procurement, spend management, and data services to retailers, growers, manufacturers, and distributors.

AI enablement Leverage recent AI and Google Cloud collaboration to position integrated analytics and AI-assisted decision making as a differentiator for customers seeking actionable insights across perishables supply chains.

Network scale Capitalize on iTradeNetwork’s large trading partner network and $50B annual transactions to offer premium data services, benchmarking, and supplier collaboration features to mid-market and enterprise clients.

Operational excellence Promote Cerena for Operators as a door to automated workflows, supply chain visibility, and compliance management aimed at multi-unit restaurant chains and large distributors seeking efficiency gains.

Strategic partnerships Explore co-sell opportunities with Google Cloud and expand partner ecosystem through integrations with ERP, WMS, and transportation management systems to broaden deployment and stickiness.