Niche Market Focus It’s a 10 Haircare specializes in providing multifunctional professional salon formulas that simplify hair care routines, offering potential sales opportunities in high-end salons and boutique retailers seeking innovative, all-in-one products for their clients.

Strong Digital Presence The company utilizes a range of digital marketing tools including TikTok Pixel, Crazy Egg, and YouTube, indicating an active online engagement strategy that can be leveraged to expand distribution channels and reach targeted consumers through influencer partnerships.

Growing Consumer Demand With a revenue range of $1M to $10M and a focus on delivering multiple benefits in a single product, there is an opportunity to tap into increasing consumer preference for simplified, effective hair care solutions that emphasize health and shine.

Limited Scale and Reach As a relatively small company with 11-50 employees, there is significant potential for partnership and expansion through franchise or distribution deals with larger retail chains, leveraging their innovative product positioning to capture a broader market segment.

Market Trend Alignment The company’s emphasis on delivering multiple benefits in one bottle aligns well with current trends toward minimalistic, multi-purpose beauty products, enabling sales teams to target trend-conscious consumers actively seeking streamlined hair care options.