Strategic Partnership Potential Janji recently partnered with La Sportiva N.A. Inc. for a limited capsule collection, hinting at an openness to collaboration and co-branded ventures. Exploring similar partnerships with performance-driven brands in adjacent markets could unlock new sales opportunities.

Market Expansion Leverage Given its focus on bringing the world closer together, Janji's tech-savvy approach utilizing platforms like Reddit Ads, Google Ads, and Shopify could be leveraged to target global markets effectively. Tailoring marketing strategies on these platforms for international expansion could drive sales growth.

Competitive Differentiation Within the competitive landscape that includes giants like Nike and New Balance, Janji's unique positioning in the sustainability and performance apparel niche offers a compelling value proposition. Emphasizing these aspects in sales pitches could attract environmentally conscious consumers seeking high-performance activewear.

Strategic Pricing Strategies With revenue in the $0-10M range, Janji has the flexibility to explore strategic pricing strategies to appeal to a wider customer base. Implementing competitive pricing analysis and possibly introducing tiered pricing models based on customer segments could help capture diverse sales opportunities.

Social Media Engagement Boost Utilizing platforms like Strava and Reddit Ads showcases Janji's commitment to engaging with active communities. Enhancing social media engagement through athlete collaborations, user-generated content campaigns, and leveraging data analytics to personalize interactions could drive brand loyalty and boost sales.