Wholesale expansion With a recent VP of Global Wholesale appointment and a direct-to-consumer focus, JOLYN is positioned to scale wholesale partnerships. Target athletic retailers, surf outlets, and boutique fitness studios to expand distribution channels and accelerate B2B revenue.

Athlete-led storytelling JOLYN’s in-house roster of decorated athletes provides authentic performance messaging. Leverage athlete endorsements and co-branded product lines to pitch premium shop-in-shops, limited releases, and endorsement-driven campaigns to retailers seeking credible performance swimwear and activewear stories.

Sustainability angle Past collaborations with Surfrider Foundation and upcycled fabric initiatives indicate a sustainability narrative. Propose wholesale or licensing opportunities around eco-friendly materials, traceability programs, and sustainable packaging to appeal to retailers prioritizing responsible brands.

Direct-to-consumer strength A strong DTC model supported by brand reps and trunk shows suggests potential for exclusive regional or store-based events. Offer partner programs around limited-edition drops, in-store trunk shows, and digital marketing co-investments to drive traffic and conversions.

Tech-enabled growth JOLYN’s tech stack including NetSuite and marketing tools enables scalable operations. Propose integrations for bulk ordering, wholesale portals, and data-driven merchandising to streamline retailer onboarding and improve order accuracy, forecasts, and replenishment.