Targeted Market Expansion JOLYN’s focus on performance swimwear and athletic apparel for water sports enthusiasts presents an opportunity to expand partnerships with sports teams, surf clubs, and athletic organizations to increase brand visibility and sales.

Sustainability Messaging The company's commitment to eco-friendly products, such as swimsuits made from upcycled single-use plastics, allows for marketing collaborations with eco-conscious brands and events, appealing to environmentally aware consumers.

Digital Engagement JOLYN’s reliance on eCommerce and digital marketing tools indicates potential for enhancing online sales through targeted advertising, influencer collaborations, and personalized marketing strategies to deepen customer engagement.

Diverse Athlete Network With highly decorated athletes in its team, JOLYN can leverage athlete endorsements and content creation to boost credibility, reach niche audiences, and develop exclusive product lines tailored to sports communities.

Community and Diversity Focus Recent partnerships with organizations promoting safe surf spaces for Women of Color and diverse communities open avenues for co-branded campaigns, limited editions, and community-driven sales initiatives tailored to underrepresented market segments.