Wholesale Growth With a new VP of Global Wholesale, JOLYN is positioned to scale through strategic partnerships; leverage data-driven outreach via Klaviyo and Azure to target specialty retailers, surf and athletic shops, and resort catalogs, expanding revenue beyond DTC.

Sustainability Partnerships Past collaborations with Surfrider Foundation and upcycled fabrics show strong sustainability storytelling; opportunities exist to co-create eco-focused product lines, sourcing programs, or retailer ESG initiatives that resonate with conscious consumers.

Athlete Network The in-house and rep teams comprise elite athletes across swimming, surfing, lifeguarding and more; leverage this network for B2B partnerships with college teams, swim clubs, and event sponsorships to drive wholesale orders and brand affinity.

Live Event Expansion Heavy trunk show and live-event model can scale wholesale and retail exposure; pursue partnerships with sports camps, fitness festivals, and local teams to generate bulk orders and boost market penetration.

Market Expansion Domestic growth potential based in Orange County suggests opportunities to expand US distribution and explore international markets; develop regional distributors and localized eCommerce to capture premium swimwear demand in key markets.