Community Partnerships Just Fare Market already partners with local organizations such as Fond du Lac County Audubon and focuses on community awareness and education about Fair Trade. This positions them well for co marketing and cross promotions with environmental or social justice groups to drive store visits and online orders.

Ecommerce Growth The business runs a Square Online Store on Weebly, providing a solid platform for ecommerce growth. There is opportunity to optimize product assortment, implement cross selling and upsell tactics, and deploy targeted emails and analytics to improve online conversions and repeat purchases.

Wholesale Expansion Given their Fair Trade artisan and farmer focus, there is potential to establish wholesale or consignment partnerships with other retailers or cooperatives, expanding the reach of fair trade products beyond the physical location and creating new revenue channels.

Data Driven Marketing With Snowplow analytics and Mailgun for email, Just Fare Market can leverage data to segment audiences, deploy lifecycle campaigns, and build loyalty programs to increase customer retention and average order value, even with a lean team.

Mission Driven Funding The sustainability and justice focus creates opportunities for grants, corporate social responsibility partnerships, and cause related marketing with aligned brands, developing sponsorships to support community programs and product growth.