K-DEER

Retail Apparel and FashionNew Jersey, United States11-50 Employees

K-DEER is the brand to watch, as seen is Shape, Self, Well+Good, WWD, Business Insider and Fortune Magazine among others. The success of K-DEER is attributed to Kristine's deep understanding of what athletes and yogis want to wear for fitness and beyond. The dedicated K-DEER community reaches around the world and proudly supports the inclusive, diverse way it markets and connects with it's following. Color and pattern are the unique hallmarks of the brand, coming together to create versatile pieces that do double time as activewear and sportswear. K-DEER's most popular prints, the Signature Stripes, are each named for a strong woman who has inspired Kristine, and 5% of the e-commerce profits from each pair sold is donated to a charitable organization chosen by the print's namesake.

K-DEER's founder, Kristine Deer, started out hand-making Bum Bums, a style that brought her international following through her Etsy sales. Fast-Forward to today,  K-DEER offers capris, shorts, tanks and crop tops in sizes XS-4XL, as well as a kids' line. However, it is the leggings that continue to take center stage. The reinforced, flat-locked seams allow for uninhibited movement, and the high waist is as comfortable as it is flattering. The high-performance fabric K-DEER uses is also made in the USA with eco-friendly dyes and finishings, and is treated with an all-natural softener which adds a moisture-wicking property. Additionally, the fabric provides UPV 50+ sun protection.

Kristine has built her company on the philosophy of maintaining an authentic and ethical small business. K-DEER is designed, printed, and manufactured locally in New York and New Jersey, where Kristine grew up. "We care so deeply about how we make our top-quality apparel and will always stand by the high standards of our American production and locally sourced materials," says Kristine Deer.

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