Analytics Leadership Leverage Kantar’s leadership in marketing data and analytics to open cross-sell opportunities across client programs. Propose integrated offerings that combine data resources, benchmarks, and advanced analytics to improve marketing effectiveness across channels.

Creator Metrics The Creator Content Effectiveness Framework provides a structured measurement approach for creator campaigns across multiple dimensions. Target advertisers and agencies investing in influencer marketing who need robust ROI metrics and optimization guidance.

North America Growth Recent leadership expansion in North America signals readiness to engage enterprise brands with brand strategy, communications planning, and governance services. Use this to position Kantar as a partner for global campaigns requiring local market execution and performance measurement.

Fieldwork Solutions Shifts in fieldwork assets create opportunities to offer or partner on data collection and research operations. Position end-to-end fieldwork capabilities to fill gaps, delivering timely data and integrated insights for research programs.

Brand Safety Partnerships and tests related to deepfake detection and influencer insights highlight brand safety and synthetic media risk opportunities. Sell risk assessment, verification services, and governance frameworks integrated with measurement to help clients protect brand value.