Strategic partnership Kao Collins has a recent collaboration with Hewlett Packard, indicating openness to co-develop high-performance ink solutions with major OEMs. This suggests a sales opportunity to propose jointly engineered ink systems or optimization programs for HPJet applications and similar OEM ecosystems.

Sustainability focus Sustainability drives the company from raw materials to production, signaling a readiness to engage in environmentally responsible ink formulations, low-VOC chemistries, and lifecycle assessments that align with customers’ green initiatives and regulatory requirements.

Industrial inkjet leadership As a global leader in inkjet inks for thermal, piezo, and continuous systems, Kao Collins serves diverse industrial printing sectors. This broad capability creates cross-file opportunities to upsell multi-architecture inks and compatibility consults across customers’ existing press fleets.

Productivity emphasis The focus on reducing costs and boosting productivity through innovative inks points to opportunities for performance optimization projects, process audits, and value-based pricing discussions with manufacturing and packaging customers aiming to improve throughput.

Knowledge and tools Initiatives like InkAnswers and published trends demonstrate a customer-centric, consultative approach. There is a sales opening to offer educational content, onboarding support, material compatibility tools, and strategic planning services to packaging and industrial printers.