Award-winning validation Kaplan Higher Education has recently earned top honors at the 2026 EdTech Awards for its All Access License as the best Test Prep Solution, signaling strong market credibility and a competitive edge to leverage in proactive outreach to potential partners and clients seeking proven outcomes.

Expansion opportunities Strategic client wins include a statewide contract with the Illinois Student Assistance Commission to provide universal test prep and skills development across public universities and pilot community colleges, presenting a scalable upsell path to other state systems and large public university networks.

Scale via partnerships Kaplan’s history of partnering with Purdue Global and managing a broad portfolio across admissions, student finance, advising, and analytics suggests a capability to co-deliver or white-label solutions for universities undergoing digital transformation, enrollment growth, or program expansion.

Security and trust A documented data breach incident in 2025 highlights the importance of robust data protection and compliance offerings; selling security, privacy, and risk-management solutions could align with Kaplan’s governance needs and customer trust requirements.

Tech-enabled outcomes With a tech stack spanning Oracle, Google Ads, IBM SPSS, J2EE, Flask and analytics tooling, there is a clear opportunity to propose advanced analytics, marketing automation, and learning science-driven platforms to optimize student outcomes and program performance for Kaplan and partner institutions.