Global footprint Leverage the company’s 40 country reach and 22,000 commercial projects to position offerings for multinational developers and projects with cross-border supply needs, emphasizing consistent quality and overseas logistics support.

Stone and tile focus Target specifiers and contractors in hospitality, commercial, and large-scale residential builds that require premium stone and tile solutions, highlighting decades of expertise and a robust reference base.

Mid-market scale Focus on mid-market developers and design firms given revenue in the $10M–$25M range and 11–50 employees; offer scalable procurement programs, bulk discounts, and streamlined ordering via commerce platforms.

Digital readiness Capitalize on existing tech stack including Squarespace, Shopify, and Microsoft 365 to propose fast onboarding, custom catalogs, and seamless e-procurement integrations for project buyers and interior teams.

Growth potential Position as a fast-growing, agile supplier with a culture of creativity and operational efficiency to win discretionary projects, private-label opportunities, and strategic partnerships with contractors seeking reliable global sourcing.