Niche SMB software Target Kathrine Baumann Beverly Hills as a boutique software development firm with 2-10 employees and annual revenue in the 1M-10M range. Position as an enabling partner for custom software projects, offering scalable solutions that fit a small team’s agility.

West Hollywood presence Leverage their California location to emphasize regional support, compliance with US-based data standards, and time-zone convenient collaboration. Highlight proximity for potential on-site workshops or executive briefings if needed.

Tech stack fit Align outreach around their current stack including PHP, HTTP/3, LiteSpeed, Google Workspace, and Network Solutions. Propose complementary services such as performance optimization, modern PHP frameworks, API integration, and security hardening to accelerate their development cycles.

Growth & partnerships With revenue in the lower mid-market range and a background in software development, present offerings for project acceleration, hosted solutions, and managed services that scale as they grow, including ongoing support contracts and maintenance packages.

Competitive positioning Position as a flexible, founder-friendly partner when compared to larger luxury brand-focused peers. Emphasize tailored engagement, rapid prototyping, and cost-effective delivery to win projects where bigger firms may be less nimble.