Premium Product Niche Kebabian's Rugs specializes in high-quality handmade rugs, appealing to discerning residential customers and interior designers seeking top-tier home décor solutions. This premium positioning offers opportunities to target luxury market segments and upscale hospitality projects.

Strong Industry Relationships The company's close partnerships with overseas weaving manufacturers and families enable exclusive access to unique modern and traditional rugs. Leveraging these relationships can facilitate the development of exclusive product lines to attract high-end clientele and custom project work.

Digital Engagement Growth With the successful launch of their website in December 2016 and the use of analytics tools, there is potential to expand online marketing efforts. Targeted digital campaigns can increase visibility among interior designers and affluent consumers, driving increased sales.

Market Opportunity in Customization Kebabian's focus on helping interior designers and homeowners achieve personalized design goals suggests an opportunity to promote bespoke rug designs and limited editions, catering to clients looking for unique and customized home accents.

Localized Presence Located in New Haven with a small team, Kebabian's can capitalize on its local presence and reputation by developing regional brand awareness and partnerships with local interior firms and boutique stores to boost direct sales and referrals.