Facility Upsell KEVA Sports Center operates a large multi-sport complex with indoor and outdoor facilities, offering volleyball, soccer, lacrosse, basketball, and youth programming. Sales opportunities exist in cross-promoting seasonal leagues, private facility rentals, birthday parties, camps, and corporate or group events to maximize arena utilization.

Youth & Family Growth Target families with children and teens for ongoing programs, camps, and after-school activities. Promote bundled memberships or family pass options and partner with local schools to drive recurring enrollments and summer camps, expanding lifetime value and weekly usage.

B2B Partnerships Leverage KEVA’s community-centric model to form partnerships with local businesses, sports clubs, and nonprofit organizations for sponsored leagues, corporate wellness programs, and event sponsorships, creating new revenue streams beyond consumer admissions.

Tech-Driven Marketing Current tech stack includes WordPress, Mailchimp, and Google Workspace; this enables targeted email campaigns, event registration via Gravity Forms, and dynamic content. Scale lead generation and retargeting for classes, leagues, and seasonal promotions using enhanced analytics and personalized communications.

Expansion Readiness With a revenue range of 25 to 50 million and a sizable 130,000 square foot facility, KEVA is positioned to upsell premium experiences such as elite clinics, hosted tournaments, and sponsored field days. Explore franchising or regional expansion opportunities to amplify brand reach.