Community Engagement KEVA Sports Center’s focus on year-round sports leagues, camps, and classes caters to a broad age range, creating ongoing sales opportunities for sports equipment, apparel, and training programs targeting families, youth, and adult sports enthusiasts.

Facility Expansion With a large 130,000 square feet indoor and outdoor facility in Middleton, KEVA Sports Center presents potential for additional partnerships or sponsorships, and offers avenues to introduce new sport programs or amenities, increasing customer engagement and revenue streams.

Technology Utilization The company's current tech stack includes analytics and marketing tools like Google Analytics and Mailchimp, which can be leveraged further to personalize marketing campaigns, upsell memberships, or promote new sporting events and merchandise, driving sales growth.

Target Market Growth KEVA’s location in Middleton and Madison areas, combined with its active community programs, presents expansion opportunities into nearby markets with similar demographic profiles, enabling targeted outreach and increasing customer base for sporting goods and facility memberships.

Partnership Opportunities The diverse sports offerings and concession services position KEVA Sports Center as a prime partner for brands in sports apparel, equipment, and nutrition, opening avenues for co-branding, sponsorships, and exclusive product placements to boost revenue.