Insights

Heritage Customer Loyalty Kidstuff has cultivated a strong, multi-generational customer base over its 40+ years of operation, indicating a high level of customer loyalty and potential for targeted loyalty programs or exclusive offerings.

Premium Educational Focus The company's strict product selection criteria emphasizing educational and developmental toys highlight an opportunity to upsell complementary educational products or partner with educational institutions and programs.

Community Engagement Kidstuff's emphasis on community values and boutique store locations suggests they value local partnerships, providing a channel for collaborating with local brands or organizing community-focused events to drive foot traffic.

Digital Engagement Tools The use of modern digital marketing tools like HubSpot, Klaviyo, and Facebook Pixel indicates a strong online presence and data-driven marketing approach, opening avenues for targeted advertising and personalized offers to increase online sales.

Growth via Ecommerce Although retail locations are a core part of Kidstuff’s identity, their online platform presents an opportunity to expand ecommerce initiatives, reaching wider audiences beyond physical stores and increasing revenue streams.

Kidstuff Pty Ltd Tech Stack

Kidstuff Pty Ltd uses 8 technology products and services including Google Analytics Enhanced eCommerce, TikTok Pixel, Microsoft 365, and more. Explore Kidstuff Pty Ltd's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • TikTok Pixel
    Analytics
  • Microsoft 365
    Email
  • Goober
    Javascript Libraries
  • Envoy
    Load Balancers
  • Australia Post
    Logistics
  • Growave
    Marketing Automation
  • Tailwind CSS
    UI Frameworks

Kidstuff Pty Ltd's Email Address Formats

Kidstuff Pty Ltd uses at least 1 format(s):
Kidstuff Pty Ltd Email FormatsExamplePercentage
First@kidstuff.com.auJohn@kidstuff.com.au
47%
First.Last@kidstuff.com.auJohn.Doe@kidstuff.com.au
3%
First@kidstuff.com.auJohn@kidstuff.com.au
47%
First.Last@kidstuff.com.auJohn.Doe@kidstuff.com.au
3%

Frequently Asked Questions

Where is Kidstuff Pty Ltd's headquarters located?

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Kidstuff Pty Ltd's main headquarters is located at 77 Glebe Point Rd, Glebe, New South Wales 2037, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Kidstuff Pty Ltd's official website and social media links?

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Kidstuff Pty Ltd's official website is kidstuff.com.au and has social profiles on LinkedIn.

What is Kidstuff Pty Ltd's NAICS code?

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Kidstuff Pty Ltd's NAICS code is 44-45 - Retail Trade.

How many employees does Kidstuff Pty Ltd have currently?

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As of October 2025, Kidstuff Pty Ltd has approximately 201 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Head Of Buying & Merchandising: J. K.Business Owner: M. A.Owner: P. J.. Explore Kidstuff Pty Ltd's employee directory with LeadIQ.

What industry does Kidstuff Pty Ltd belong to?

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Kidstuff Pty Ltd operates in the Retail industry.

What technology does Kidstuff Pty Ltd use?

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Kidstuff Pty Ltd's tech stack includes Google Analytics Enhanced eCommerceTikTok PixelMicrosoft 365GooberEnvoyAustralia PostGrowaveTailwind CSS.

What is Kidstuff Pty Ltd's email format?

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Kidstuff Pty Ltd's email format typically follows the pattern of First@kidstuff.com.au. Find more Kidstuff Pty Ltd email formats with LeadIQ.
Kidstuff Pty Ltd

Kidstuff Pty Ltd

RetailAustralia201-500 Employees

Kidstuff has been bringing a touch of childlike wonder to Australian children for over 40 years. Originally established in 1969 in Paddington, Sydney, the leafy streets and quirky terrace store fronts were an ideal fit for Kidstuff’s community values and boutique toys. Kidstuff has served customers across generations, delighting young and old alike – many of whom have been shopping with Kidstuff since they were children. This original store has flourished more than fifty locations around Australia but a strong commitment to selling the best toys and gifts for a brighter child remains at the core of the Kidstuff ethos. Outstanding customer service, strong community connections, and delightful heritage flavour has made Kidstuff a one-stop-shop for that elusive, unique gift for more than 40 years – and it will be for 40 more. 

At Kidstuff, you'll notice our toys look a little different. So does our service. We sell toys that inspire individuality and reward curiosity. We feel passionately about our customers. We like to surprise. If your eyebrows raise slightly when you visit our store, we feel like we've done our job. Behind our doors you'll find unique and prestigious toy brands from around the world, the biggest and best range of educational toys, as well as a delightful range of eclectic gifts and novelties.

Our motto "for a brighter child" forms the basis of the strict criteria applied to our product selection process. In other words, if the toy, game or puzzle does not encourage the development of a child's mind, imagination and physical well being, we will not stock it. Simple stuff.

Kidstuff is always looking for passionate, enthusiastic people to join our growing team. If you would like to apply for a position with us please see http://kidstuff.com.au/career.

Section iconCompany Overview

Headquarters
77 Glebe Point Rd, Glebe, New South Wales 2037, AU
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Kidstuff Pty Ltd's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Kidstuff Pty Ltd's revenue is estimated to be in the range of $25M$50M

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