Enterprise focus Koddi targets large enterprises with commerce media networks and self-serve buying across multiple formats. This presents sales opportunities to partner with global brands seeking scalable, full-funnel advertising solutions and first-party data integration.

Partnership expansion Recent collaborations with LiveRamp, GIPHY, Wolt, Universal Ads, and DEEL TV indicate a strategy of expanding reach through integrations and new inventory access. Sales opportunities exist in offering bundled capabilities and cross-network reach to advertisers seeking premium placements and data-enabled targeting.

In-store and on-premise Koddi is monetizing in-store digital screens and on-premise advertising through partnerships like DEEL Media, with a push into in-store programmatic opportunities. This opens up sales conversations with retailers, quick-serve restaurants, and real estate or hospitality clients seeking omnichannel visibility.

AI and data leverage With a foundation in AI and first-party data, Koddi emphasizes precise, scalable targeting and measurement across commerce media. There is a sales angle to address brands seeking better attribution, omni-channel ROI, and interoperability across ad formats via a single platform.

Occupancy insights The launch of Occupancy insights as a commercial intelligence layer signals expanded analytics capabilities. This creates upsell opportunities for existing customers and new logos around advanced data-driven insights, optimization, and performance-driven contracts.