Professional Makeup Artists' Favorite Koh Gen Do skincare and cosmetics are highly favored among professional makeup artists and are frequently used on the sets of blockbuster movies. Leveraging this strong industry reputation can open up sales opportunities by targeting makeup artists for bulk purchases and partnerships.

Presence in Prestigious Stores The brand's products are cult favorites in top-tier stores and boutiques such as Macy’s, Neiman Marcus, and Amazon. This existing presence in reputable retail outlets provides a platform to expand sales by establishing exclusive partnerships or innovative marketing campaigns within these premium locations.

Tech-Savvy Marketing Approaches With a tech stack that includes Facebook Pixel, Mailchimp, and Cloudflare, Koh Gen Do demonstrates a modern and tech-savvy approach to marketing. Leveraging these tools effectively for targeted advertising, personalized campaigns, and optimized website performance can drive sales growth by enhancing customer engagement and conversion rates.

Focus on Healthy, Dewy Skin The brand's emphasis on nurturing healthy, dewy skin with natural essences aligns well with the current market trend towards clean beauty and skincare. Emphasizing this unique selling point in sales pitches and marketing efforts can tap into the growing consumer demand for natural, skin-loving products.

Mid-Range Revenue Positioning With an estimated revenue between $10M - $50M, Koh Gen Do occupies a mid-range position in terms of financials within its industry. This positioning presents an opportunity to offer quality products at competitive price points, attracting price-sensitive consumers while maintaining profitability.