L - founders of loyalty

Advertising ServicesNorth Brabant, Netherlands201-500 Employees

L - founders of loyalty operates within the Advertising Services sector, focusing on loyalty campaigns for grocery retailers. Its programs are designed to deliver Total Store Impact, generating short-term gains in sales productivity and margin across the full store while reinforcing the retailer’s brand and long-term strategy, and clients have seen an average incremental sales uplift of 3.8%. The company partners with more than 100 top grocery retailers across 35 markets and five continents, rewarding over 60 million customers and representing more than €500 billion in sales.

Innovation is central to its approach, leveraging AI-driven capabilities to give clients a competitive edge. The leadership team draws on a combined, more than 2,500 years of loyalty experience, reflecting a founder-oriented culture where staff are encouraged to act as owners. Based in 's-Hertogenbosch, North Brabant, Netherlands, the firm operates as a mid-sized organization with a global footprint.

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