Premium Rug Market Target upscale homeowners and interior designers in New England with high-touch design consultations, custom rug programs, and in-home measure services to upsell premium handwoven and antique rug offerings.

In-House Capabilities Leverage the internal design team, custom weaving, cleaning, and repair services to create end-to-end solutions for customers, encouraging repeat business and higher average order value through servicing and refurbishing older rugs.

Legacy & Awards Highlight the 1938 founding and multiple Best of Boston awards to build trust with discerning buyers and institutions, while targeting reputational marketing and premium partnerships.

Local Showroom Network Cross-sell to visitors across three locations and drive referrals from in-store design consultations, delivery and installation services, and complimentary measures to increase foot traffic and conversions.

Digital Inventory Promote the extensive online catalog and close-out bargains to capture online inquiries and convert browser interest into showroom visits or service contracts, while offering virtual design sessions.