Insights

Brand momentum Lawless Beauty has demonstrated recent growth through partnerships and new product launches, signaling readiness for expanded retail and collaboration opportunities with premium retailers and lifestyle brands.

Strategic partnerships Recent collaboration with LoveShackFancy and ongoing retail/brand initiatives present a track record of cross-brand partnerships that potential buyers and distributors can leverage for co-branded campaigns and exclusive collections.

Product pipeline A steady cadence of product launches from foundations to skincare-adjacent creams indicates a fertile pipeline, offering opportunities for exclusive SKUs, private label discussions, or early access programs with top accounts.

Financial shoestring With revenue in the mid tens of millions and a relatively lean team, Lawless Beauty is positioned for accelerated growth through channel expansion, scalable D2C to wholesale transitions, and profitable partnerships with minimized risk.

Co-creation potential Founder-led product development and emphasis on clean, high-quality ingredients open doors for joint development projects, limited-edition drops, and retailer-backed launches that highlight ingredient storytelling and performance claims.

Similar companies to LAWLESS Beauty

LAWLESS Beauty Tech Stack

LAWLESS Beauty uses 8 technology products and services including UserWay, Criteo, iCIMS, and more. Explore LAWLESS Beauty's tech stack below.

Media & News

LAWLESS Beauty's Email Address Formats

LAWLESS Beauty uses at least 1 email format:
LAWLESS Beauty Email FormatsExamplePercentage
First@lawlessbeauty.comJohn@lawlessbeauty.com
100%

Frequently Asked Questions

What is LAWLESS Beauty's official website and social media links?

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LAWLESS Beauty's official website is lawlessbeauty.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does LAWLESS Beauty generate?

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As of August 2026, LAWLESS Beauty's annual revenue is estimated to be $25M - $50M.

What is LAWLESS Beauty's NAICS code?

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LAWLESS Beauty's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does LAWLESS Beauty have currently?

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As of August 2026, LAWLESS Beauty has approximately 46 employees across 2 continents, including North America and Asia. Key team members include Chief Financial Officer: M. R., Director Of Brand Marketing: A. W. and Accounting Manager: G. M. Explore LAWLESS Beauty's employee directory with LeadIQ.

What industry does LAWLESS Beauty belong to?

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LAWLESS Beauty operates in the Personal Care Product Manufacturing industry.

What technology does LAWLESS Beauty use?

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LAWLESS Beauty's tech stack includes UserWay, Criteo, iCIMS, Canva, Shopify, Mailchimp, Mautic and PayPal.

What is LAWLESS Beauty's email format?

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LAWLESS Beauty's email format typically follows the pattern of First@lawlessbeauty.com. Find more LAWLESS Beauty email formats with LeadIQ.

How much funding has LAWLESS Beauty raised to date?

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As of August 2026, LAWLESS Beauty has raised $10M in funding. The last funding round occurred on Jun 25, 2021 for $5M.

When was LAWLESS Beauty founded?

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LAWLESS Beauty was founded in 2017.
LAWLESS Beauty logo

LAWLESS Beauty

Personal Care Product ManufacturingCalifornia, United States11-50 Employees

LAWLESS Beauty is a personal care product manufacturer based in la Jolla, California, with a small-to-mid-sized team. It develops makeup with a focus on high performance and clean ingredients, supported by clinical testing intended to visibly improve skin quality over time, reflecting founder Annie Lawless's approach. The brand emphasizes an unapologetic stance on beauty that centers ingredient integrity.

It targets consumers seeking cosmetics that deliver payoff without compromising clean standards, spanning makeup and skincare products. It has launched items such as a long-wear foundation and a skin-plumping line-smoothing cream, as well as limited-edition collections, illustrating ongoing product development. In 2025, LAWLESS Beauty announced its first brand partnership with LoveShackFancy, signaling a notable collaboration.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M

    LAWLESS Beauty has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on Jun 25, 2021 in the amount of $5M as a Venture Round.

  • $25M - $50M

    LAWLESS Beauty's revenue is estimated to be in the range of $25M - $50M

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