Expanding product line Recent acquisition of Topo Chico Hard Seltzer presents an opportunity to introduce new beverages to the market, catering to evolving consumer preferences for healthier and innovative drink options.

Strategic partnerships Partnerships with AES Restaurant Group and Novolyze demonstrate a commitment to collaboration and food safety, offering a chance to leverage these relationships to expand distribution channels and enhance product offerings.

Employee expertise With nearly 4,500 highly-trained associates, leveraging this knowledgeable workforce can result in tailored solutions for clients, offering a competitive edge and building trust with potential customers.

Geographic reach Serving thousands of establishments across New York, New Jersey, and Pennsylvania, Liberty Coca-Cola Beverages has the opportunity to further penetrate these regions and explore expansion into adjacent markets for increased sales growth.

Targeted marketing campaign The Lucky Cap campaign promotion in Liberia showcases an innovative marketing approach that can be replicated in other regions, engaging consumers and driving brand awareness to generate sales leads and increase market share.