Growth and reach Liberty Paper has expanded from a regional supplier to one of the largest copy paper distributors in the nation with multiple distribution centers, suggesting opportunities to upsell additional paper products, safety supplies, and services to a broad customer base including Fortune 500, government, and academic institutions.

Diversified product lines The expansion into hand sanitizer and PPE in response to COVID demonstrates flexibility and demand for non-paper office safety products, indicating cross-sell potential to existing customers for complementary PPE, sanitation supplies, and facility safety programs.

Sustainability focus By partnering with internationally recognized mills and emphasizing environmental consciousness, Liberty Paper can be positioned as a sustainable procurement partner, opening doors to sustainability-focused RFPs and green supply chain initiatives.

Stable growth signals Inc. 5000 recognition for multiple years and a revenue range of 10M–25M suggest a scalable, credit-worthy partner with growing demand, presenting opportunities to negotiate larger multi-year contracts and preferred supplier arrangements.

Tech and enablement The tech stack including Salesforce and modern marketing tools implies a mature sales operations base; leverage CRM data to identify high-potential accounts, tailor outreach to procurement teams, and streamline renewal and cross-sell motions.