Strategic Acquisition Ligatus's acquisition by Outbrain in 2019 indicates a strategic move towards expanding native advertising solutions within a broader content discovery ecosystem, presenting opportunities to cross-sell complementary advertising products and services.

Market Expansion With Ligatus's expansion into the UK market and the hiring of local leadership, there is potential to leverage regional growth strategies and tailor advertising offerings for local publishers and brands seeking native advertising options.

Technological Infrastructure Ligatus's tech stack features advanced tools such as Docker, Kubernetes, and Google Cloud, providing a robust platform for scalable, data-driven native advertising solutions suitable for clients prioritizing technological sophistication.

Revenue Potential Currently generating between $10 million and $50 million in revenue with a relatively lean team, Ligatus presents strong opportunities for sales enhancement through targeted solutions that can increase share-of-wallet within existing client accounts or attract new clients seeking premium native advertising.

Industry Positioning As a leading native advertising provider with a focus on creating positive ad experiences, Ligatus is well-positioned to appeal to brands and publishers committed to high-quality, engaging native ad formats in a competitive ad-tech landscape.