Extensive network Localiza Hertz operates a large national and international footprint with 599 agencies across more than 600 cities, suggesting strong cross-selling potential to corporate and leisure travelers and opportunities to partner with travel agencies and event organizers.

High vehicle scale With a fleet exceeding 220,000 cars, there is significant capacity to support corporate travel programs, last-minute rentals, and region-specific campaigns for business customers and fleets seeking scalable rental options.

Mid-market focus Revenue is reported in the mid-market range, indicating potential to target small to mid-sized enterprises with flexible rental terms, corporate accounts, and prêt-à-porter mobility solutions that fit growing travel budgets.

Customer base depth Serving over 8 million customers signals strong consumer trust and potential for loyalty programs, partnerships with loyalty platforms, and referral-based programs to accelerate new client acquisition.

Global expansion signals Presence in Brazil and abroad hints at opportunities for regional travel partnerships, airport and hotel collaborations, as well as cross-border rental services tailored to international travelers and corporate travelers.