Large Customer Base With over 8 million clients across Brazil and international locations, Localiza Hertz presents significant opportunities for cross-selling vehicle rental services, corporate partnerships, and loyalty programs tailored for high-volume customers.

Extensive Network Boasting 599 agencies in more than 600 cities, the company's broad physical presence allows targeted outreach for local business collaborations, event sponsorships, and regional fleet management solutions.

Diverse Fleet Offering A fleet of over 220,000 vehicles creates multiple touchpoints for upselling premium models, long-term leasing, and specialized vehicle services to different customer segments including corporate clients and leisure travelers.

Tech-Driven Growth Leveraging emerging technologies can enhance customer experience and operational efficiency, opening avenues for digital marketing, online rentals, and integration with travel or mobility apps to attract tech-savvy users.

Competitor Insights Given similarities with large rental companies like Hertz and Europcar, there is potential to differentiate through customized corporate packages, sustainability initiatives, and innovative rental options appealing to business clients seeking reliability and value.