Luxury Partnerships Long’s Jewelers partners with top-tier brands (Rolex, Patek Philippe, Cartier, Mikimoto, Tudor) and offers Rolex Certified Pre-Owned. Leverage relationships to upsell certified pre-owned timepieces, exclusive brand experiences, and limited edition releases to high-net-worth customers and corporate gifting programs.

Expansion & Presence Six-store Massachusetts and New Hampshire footprint with recent showroom enhancement on Newbury Street and a UK showroom expansion indicates appetite for upscale retail experiences. Target expansion-related sales by cross-selling to existing customers and offering omnichannel service, while exploring franchise or collaboration opportunities in nearby luxury markets.

Digital Engagement Tech stack includes AdRoll, Google Ads, HubSpot, Klaviyo, and analytics tools. Opportunity to optimize personalized marketing and retargeting for luxury jewelry buyers, launch VIP event invites, and nurture high-value leads with tailored content and exclusive previews.

Qualified Demand Revenue range and employee scale position Long’s as a midsize luxury retailer with established trust and heritage. Use this to craft premium engagement offers, corporate gifting solutions, and estate/diamond services to capture gift-giving spikes and enterprise client opportunities in professional networks.

Market Position Strong heritage in New England luxury jewelry and timepieces with charity and gem society affiliations. Sell value through heritage storytelling, exclusive service (diamonds, rare gemstones, and engagement rings), and partnerships with prestige brands to differentiate from larger e-commerce players and drive high-margin in-store experiences.