Regional Brand Focus Target fitness-focused retailers and studios in Ohio and the Midwest to accelerate wholesale growth, using the brand's versatile, lifestyle athletic apparel positioning. Propose co-branded or private-label programs, flexible MOQs, and showroom-style pitches at regional trade events.

Analytics Driven Leverage LRX's modern tech stack (GA, GTM, Facebook Pixel) to craft data-driven, performance-based outreach to partners and customers. Offer partner marketing services, shared dashboards, and retargeting campaigns to boost wholesale and DTC performance for potential distributors.

Wholesale Growth With revenue in the 10-25M range and a lean team, there is opportunity to scale through wholesale partnerships with mid-market retailers, gym chains, and specialty stores. Propose tiered wholesale pricing, drop-ship options, and joint promotion plans to attract new channel partners.

Versatile Positioning The 'train, live, rest' messaging positions product for cross-category selling (training wear, athleisure, lounging). Explore collaborations with fitness events, studios, and brands to create limited-run collections and cross-promotional bundles to grow average order value.

Local Launchpad Marysville, Ohio base offers a regional launchpad for Midwest market testing and pop-up experiences with local fitness communities. Use local outreach, events, and targeted wholesale outreach to build a visible distribution foothold before national expansion.