Niche focus Specializes in commercial insurance with 40+ years of underwriting and marketing experience, presenting an opportunity to upsell data-driven risk management and cybersecurity coverage for small to mid-sized businesses.

SMB footprint Small team size (2-10 employees) signals potential demand for simplified, cost-effective brokerage solutions, digital self-service options, and scalable coverage packages as they grow.

Revenue signal Recent revenue range of 1M-10M indicates growing but mid-market status, suggesting cross-sell opportunities into mid-sized business lines, professional liability, and bundled risk management services.

Tech alignment Tech stack includes Microsoft 365, ASP.NET, Windows Server, Google Analytics, and hosting tools, offering a pathway to modernize policy administration, analytics-driven quoting, and improved client engagement.

Competitive landscape Compared to large brokerages, Mackie Insurance Brokerage sits in a smaller firm tier with similar market focus, presenting an opportunity to differentiate via highly personalized service, quick response times, and targeted industry-specific endorsements.