Macron
RetailItaly501-1000 Employees
Macron is an iconic Italian brand in high-performance sportswear and a key player in an extraordinary growth journey over the past 20 years. Its success is rooted in an unwavering passion for innovative design, superior quality, and cutting-edge technology. With a deep understanding of the needs of teams, athletes, and sports enthusiasts, Macron creates products that inspire people to give their best, foster team spirit, and help everyone become the best version of themselves.
The name Macron originates from the Greek prefix "μακρο" (makro), meaning "great." Therefore, ambition and the commitment to growth are embedded in the brand's identity. The company's logo, the Macron Hero, symbolizes an athlete celebrating the achievement of their goal and embodies the brand's philosophy: #BecomeYourOwnHero. This tagline emphasizes that everyone should always strive to become their best self.
Macron operates through three main business lines:
•Technical Sponsorships: strategic partnerships with sports teams, federations, and organizations. Macron provides high-performance sportswear, equipment, and apparel tailored to each partner's specific needs, prominently featuring the Macron brand. This business stream not only increases brand visibility but also strengthens Macron's position as a leading innovator in sportswear.
•Teamwear: high-quality, customizable collections of sports apparel and equipment designed for teams at every level—from professional to amateur—and across a wide range of sports. The Teamwear collections offer complete solutions for match days, training sessions, and leisure time. These products are distributed globally through a dedicated network of over 180 Macron Sports Hubs and selected multi-brand stores.
•Individual: this business line includes the Padel and Activewear collections, as well as the new Macron O.N.E. collection, the evolution of a collection born from performance and evolved into everyday style.
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