Market focus Target potential buyers in consumer packaged goods and healthcare/biotech sectors that require advanced analytics, dashboards, and AI-enabled data applications to improve decision making.

Analytics modernization Position Make Sense Data as a partner for building scalable, self-service analytics environments on modern cloud platforms like Tableau, Databricks, Snowflake, and dbt to accelerate time to insight.

Decision support Highlight capabilities in data visualization, marketing and commercial analytics, and analytics strategy to help sales teams address executives’ demand for trusted, actionable insights.

Growth profile Leverage the firm’s mid-market size (11-50 employees) as a nimble alternative to large consultancies for rapid engagements, ability to customize, and faster delivery cycles with relevant industry use cases.

Expansion opportunities Cross-sell related services such as data applications design and analytics platform advisory to existing clients, and pursue alliances with cloud and data platform partners to broaden reach in target sectors.