Niche Market Focus MakeSecure specializes in tailored cybersecurity solutions for small organizations, which allows for personalized service and potentially higher customer retention in a market segment often underserved by larger firms.

Service Portfolio Depth Offering a comprehensive range of security services including security assessments, cloud security, and compliance, MakeSecure can bundle these services to upsell clients seeking end-to-end security management tools.

Technology Stack Alignment Utilizing popular and reliable tech such as Microsoft 365 and open-source solutions positions MakeSecure to assist clients with both managed security services and integrations within existing enterprise environments.

Growth Potential With a current revenue under 1 million dollars and a focused team size, there is significant opportunity to expand client base and increase revenue through targeted outreach to SMBs and local organizations needing cybersecurity expertise.

Competitive Differentiation By emphasizing local presence and customized security offerings, MakeSecure can differentiate itself from larger competitors like Coalfire and Tenable, positioning as a trusted, community-oriented cybersecurity partner.